REVENUE. NOT VANITY.

The Problem

Fire Window Cleaning had steady work and a good reputation, but nothing behind it. There was no real brand, no website doing any selling, and no system for handling leads. Inquiries came in through calls and texts, sat in a phone for hours or days, and follow-up depended entirely on memory. Estimates and invoices were manual. The business was growing on referrals and effort alone, which meant growth had a ceiling.

What We Did

1. 1.

   Built the brand and website first. We developed the visual identity, then designed and built a website around one job: converting visitors into booked estimates. Clear service pages, prominent calls to action, and mobile-first design, since that is where these customers search.

2. 2.

   Installed a custom CRM as the operational backbone. Every lead from every source now lands in one pipeline with its source attached. Estimates, job status, and invoicing all run through the same system, so nothing lives in a text thread anymore.

3. 3.

   Automated the lead follow-up. When a lead comes in, the system responds within minutes, not days. Automated sequences handle the follow-up until the lead books or closes out, so no inquiry dies from silence.

4. 4.

   Turned on demand generation. We launched Meta ad campaigns targeting the Austin metro and ran consistent social content to keep the brand in front of homeowners between purchase cycles.

5. 5.

   Automated Google review generation. Every completed job triggers a review request by text while the customer is still happy, turning finished work into a compounding trust and ranking asset.

6. 6.

   Connected invoicing to close the loop. Completed jobs generate invoices from the same CRM, which means every dollar of revenue can be traced back to its original lead source.

The Results

• 60% revenue increase in 2 months
• 8x return on ad spend on Meta ads
• Inbound calls grew from 10 to 15 per month to 50 to 60 per month
• 60% booking rate on inbound calls
• Speed to lead dropped from 48 hours to 2 minutes

The Problem

Harbison Electric did quality work that customers rarely found. The business was effectively invisible in Google search, unranked in the map pack for Georgetown electrician searches, and reviews arrived only when a customer happened to think of it. Inquiries that did come in waited four to eight hours for a response, and in the trades, a lead that waits that long has usually already hired someone else.

What We Did

1. 1.

   Rebuilt the website for mobile and search. We optimized the site structure, page speed, and on-page SEO around the searches Georgetown homeowners actually make, with the phone number and booking path impossible to miss on a phone screen.

2. 2.

   Ran a full local SEO campaign. Google Business Profile optimization, citation cleanup, and location-targeted content aimed at one outcome: moving from invisible to the top of the Georgetown map pack.

3. 3.

   Automated Google review generation. Every completed job now triggers a review request by text while the customer is still happy. Reviews went from an occasional accident to a steady, compounding ranking asset.

4. 4.

   Installed a custom CRM with live job tracking. Every inquiry lands in one pipeline, jobs are tracked in real time from first contact to completion, and the automated client inquiry system responds to new leads within minutes at any hour.

The Results

• From unranked to Top 3 in the Google map pack for Georgetown electrician searches
• Inbound calls grew from 10 to 15 per month to 30 to 40 per month
• 60% booking rate on inbound calls
• 30% revenue increase in 3 months
• Speed to lead dropped from 4 to 8 hours down to 1 to 3 minutes

The Problem

Founding Table Hospitality operates three distinct venues in downtown Waco: J.S. Barnett's Whiskey House, The Drunken Duck, and Humidor on Austin. All three had strong fundamentals and loyal in-person followings, but the digital side did not match the experience. Content was inconsistent, social presence lagged what guests saw in the room, paid ads were not producing attributable revenue, and online ordering did not exist as a revenue channel at all.

What We Did

1. 1.

   Produced content on location. We shot photo and video inside all three venues on a recurring schedule, so every brand had a consistent stream of content that actually looked like the experience it was selling.

2. 2.

   Ran social media for all three brands. Three venues, three audiences, three distinct voices. A whiskey house, a gastropub, and a cigar lounge cannot share one content calendar, so each got its own strategy, posting cadence, and community management.

3. 3.

   Launched paid campaigns with attribution wired in. Ad spend was connected to Toast point of sale data, which meant we could measure marketing-attributed sales instead of guessing from foot traffic.

4. 4.

   Built the website with online ordering. For The Drunken Duck, we launched a site with Toast ordering integrated, creating a revenue channel that previously did not exist.

5. 5.

   Set up loyalty communication. Ongoing guest communication kept regulars coming back and turned one-time visitors into repeat revenue across the group.

The Results

• 98x growth in marketing-attributed sales in 5 months, Toast-attributed (J.S. Barnett's Whiskey House)
• 347% revenue growth in 90 days, sustained for over 9 months (Humidor on Austin)
• $0 to $8,000 in new online ordering revenue in 2 months (The Drunken Duck)