Pest Control
Pest control profitability is decided one street at a time.
A one-time treatment two suburbs away is a break-even day. Ten recurring accounts on one route is the whole business. The marketing that grows a pest control company is not the marketing that produces the loudest ad. It is the marketing that produces the densest map.
We build a system for pest control that captures panic calls, converts them into recurring service, and stacks new subscribers into the ZIP codes where you are already driving.
Ants in a kitchen at breakfast, wasps on a play set, a rat sighting in a garage, pest calls are urgent and emotional. Whoever answers live gets hired. Our AI phone agent picks up in seconds, qualifies, books, and steers the conversation from one-time treatment toward a quarterly plan the same way your best CSR would.
Instead of running one campaign across the metro, we weight spend toward the ZIPs where your route density is already highest, then run neighborhood-level creative that mentions the streets and community names customers actually search.
A one-time customer becomes a quarterly customer through timing, not luck. Automated post-service messages, membership offers pinned to the second month, and renewal nurture keep subscribers on the truck.
What we track
FAQ
Yes. We build weighted geo-targets around your existing routes and adjust as the map fills in. You get one report; the algorithm does the rebalancing.
In our data, plan-attach roughly doubles when the offer is scripted into the initial call and the second-month nurture is automated. Both are default in what we build.
Yes. Termite is a longer research cycle and gets its own pages, campaigns, and quote follow-up. Mixing it into general pest advertising underprices and mis-targets it.
Next Step
Book a call and we will map your current density and show you the campaign shape that thickens it.